How much time do you think is enough
to make your product a Brand? 3 years….5 years or even more? Not in
today’s digital world. Here is something you must know!
Earlier, it used to take a long time
for a business to become successful with traditional marketing
techniques, however, in today’s world it is much faster through
digital means.
Digital Marketing tools have proved
to be a boon for small businesses these days. We have seen examples
of businesses becoming brands in a really short span of time. For
example: OYO rooms started in June 2013 and were already one of the
biggest chain of hotels in India by 2015. There are many other
examples like this, every kind of business needs digital marketing in
today’s fast paced world.
Some of the fastest ways to
market your product are:
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Search Engine Optimization: Search engine optimization is one of the quickest tools to get people to visit your website who are genuinely interested in your product. SEO gives you relevant buyers who are already searching for similar products online. SEO is done to make your website visible or we can say, to rank your website in the top results of all search engines, so that customers are more likely to visit your website in search of the best product or service.
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Social Media Management: Social media is a platform where you make a strong connection with your audience with engagements. It creates a strong relationship between you as a seller and the audience as the buyer, and they are more likely to buy the product from you. Many researchers suggest that a Digital consumer spends nearly 2.5 hours on social networks and social messaging every day. Your product is displayed on social media platforms regularly which help people to recall your product/service whenever they hear about it again.
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Content Marketing: In content marketing, a strategy is made to observe the buyers closely, we try to learn their persona and other interest areas of a customer. Then, using this information we write content accordingly which appeals to the buyers and attracts them to your page or website. Moreover, blogs are published at regular intervals, giving the readers more knowledge about the existing products or a new product which is in the pipeline.
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Email Marketing: Most of the customers check their emails every day. With increasing usage of mobile phones, it is getting easier to check them on regular basis. Customers want to receive updates from brands they like or follow. However, they want to receive only valuable content, which will interest them and which will help them know more about your products/services.
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PPC Management: PPC Management will help you find a lot of new customers. These are the buyers who are looking for similar products or services, and are eager to find a perfect seller or service provider. Your website or page link will be listed on the front page of Google instantly with paid search which increases the chances of clients to visit your website.
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Facebook Marketing: Facebook is one of the fastest methods of market your products/services in today’s world. Approximately 90% of the world’s population uses Facebook every day and every kind of product/service is very easy to promote and can turn into a well known brand in no time. It gives you a lot of options to filter your customer base which makes it very easy to reach your target audience only.
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YouTube Marketing : People now-a-days are more interested in visualizing the concept of an advertisement. YouTube provides you an opportunity to actually show your products to the buyers. The better the presentation, the more likely customer will go for it.
All the above mentioned tools will
drive traffic to your website, however, you need to have an
attractive website or webpage to engage with the customer. For
example: if you enter a shop which has very few things displayed in
it, you would not feel like buying from that shop. On the other hand,
if you enter a shop which has a lot of things to display, you are
more likely to buy some or the other product from that shop.
With all these factors taken into
consideration, digital marketing is a must for every kind of business
today. Most of the T.V. channels that show different advertisements
are not tele casted all across the globe, however, social media is a
such a source which can be seen everywhere.
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